Hey 👋 

I am Michael, Head of Growth at Hey Digital, and I am super excited to let you know that we're looking for a Demand Generation Manager to join our team! 

Hey Digital is a B2B SaaS Performance Marketing Agency that has partnered with some of the hottest companies in the industry like PostHog, Hotjar, Toggl and Pitch (to name a few). We also run Hey Design, our new subscription-based design service, delivering world-class designs to companies like Instantly, Kilo Code and Aikido.

We have an incredible, fully remote team (20 countries and counting!) of Performance Marketers, Designers, Project Managers, Account Managers, and hopefully... you? 😉

We’re currently at ~€3M ARR with ambitious plans for 2026 and now we’re looking for a Demand Generation Manager to help execute, test, and scale the initiatives that drive demand for Hey Digital and Hey Design.

This is a high-agency, hands-on role for someone who likes taking ownership, moving fast, and figuring things out - not waiting for perfect briefs or step-by-step instructions.

About the role

🦸 What You'll Do:

You’ll report to the Head of Growth and work closely with the CEO and growth team to plan, execute, and iterate on demand generation initiatives.

Your responsibilities will include:

• Plan and execute demand generation campaigns across channels such as:

  • LinkedIn (organic and paid support)

  • Email (newsletter, outbound, nurture)

  • Founder- and employee-led content

  • ABM and outbound campaigns (with GTM engineering support)

• Turn content into demand-driving assets - campaigns, offers, hooks, angles, and distribution plans

• Take ideas from “this could work” to live in-market experiments

• Collaborate closely with our design, performance marketing and operations teams

• Support and scale founder-led and employee-led growth initiatives

• Help execute and promote:

  • Case-study-led campaigns

  • Events, webinars, podcasts, and live content

• Track performance and help connect initiatives to pipeline signals, such as:

  • Discovery calls booked

  • Leads and opportunities influenced

  • What’s working vs. what’s not

• Continuously bring new ideas and experiments to the table - improving how we generate demand over time

You won’t be responsible for closing deals, but you will be expected to care deeply about whether your work creates real demand and business impact.

🧠 High-Agency Mindset (Important)

This role is not about executing briefs all day.

We’re explicitly looking for people who:

• Take ownership without being asked

• Enjoy figuring things out when there isn’t a playbook

• Think in terms of outcomes, not just tasks

• Are comfortable trying things that might not work

We’re especially excited by candidates who have:

• Started (or tried to start) a side project, business, newsletter, product, or community

• Taken initiative beyond their job description in previous roles

• Strong opinions on what good B2B demand gen looks like with curiosity to test those opinions

You don’t need to have succeeded at everything - but you do need to show agency.

✅ Who We’re Looking For

This role is ideal for someone who has moved beyond pure content or channel execution and wants broader exposure to demand generation and growth. You likely have:

• 2–5 years of experience in:

  • Demand generation

  • Growth marketing

  • B2B SaaS marketing

  • Or agency-side growth roles

• Hands-on experience supporting or running:

  • Content-led demand gen initiatives

  • Outbound or ABM-style campaigns

  • LinkedIn-based growth programs

• A strong bias toward execution and experimentation

• Comfort working in a fast-moving, remote environment with imperfect information

• A solid understanding of how pipeline is created in B2B SaaS

• Strong communication and writing skills

• A proactive, self-starter mindset - you don’t wait to be told exactly what to do

⭐️ Really nice-to-haves:

• Experience with ClickUp & Slack.

• You have worked in a digital marketing agency.

• You’ve been in charge of writing or helping produce content for a B2B founder or subject matter expert’s LinkedIn profile.

• Experience with “employee advocacy” programs and getting team members to post consistently on LinkedIn or other social channels.

• Experience with SEO and writing content that ranks in search engines. Double bonus points for anything AI SEO related.

• We’re also looking for someone who is AI-fluent. You don’t need to be an expert, but you should already be using AI as a leverage tool - for ideation, research, execution and iteration. We strongly believe that AI fluency is becoming a baseline skill for modern operators.

💰 Compensation

• Salary range: €3,000–€4,500 per month

• Fully remote with flexible working hours

• This role is offered as a full-time independent contractor position. We do not offer traditional employment or EOR arrangements, but contractors are fully embedded into our team and operate under our shared policies and values below

Why Work At Hey Digital?

We want Hey Digital to be the best place you've ever worked at - the job you brag to your friends and family about. We do this by staying true to our core values and committing to the following:

🌍  Remote, always - Hey Digital is and will always be a remote-first company. As long as you have an internet connection, you're able to work from whatever environment that best suits you, wherever in the world!
🤸‍♂️ Flexibility - We have 2 sets of core hours (US: 08:00-12:00 EST) (EU: 11:00-15:00 EET) and outside of this, our team members have the the flexibility to set their own hours. This might differ depending on the role but wherever we can, we try to meet each team member's needs.
🌴 Generous PTO - We firmly believe that time off is the key to bringing your best self to work, so we have you covered with 28 days of PTO, 15 paid national holidays (wherever you live), and your birthday off! To supplement this, we've also built comprehensive policies for parental, bereavement and compassionate leave.
💰 Home office allowance - After 3 months of joining our team, you'll be able to request €1,000 towards creating your dream home office.
🤓 Continuous learning opportunities - Interested in a specific book, course or event that you think will help your grow? Let us know and we will do our best to cover you!
💎 Culture as a feature - We make a big effort to cultivate a company culture that is open-minded, kind, fun and brilliant. Our team is one of the best parts of working here, and why we stay for so long.

Our Core Values

💪 Take ownership - We take ownership of everything we do, whether it’s positive or negative. It is extremely OK to make mistakes and find things difficult. That is the first step to learning! So we own it.
🚀 Challenge the ordinary - We don't follow everyone else - we create our own playbooks. We're always looking for new and sometimes unconventional ways to approach our day-to-day.
🎤 Speak your truth - We speak up at all times and are 100% transparent with each other and our clients. We tackle any problems or challenges with open hearts and minds.
✅  Learn. Grow. Repeat. - We believe that self-care and personal development always take the number one priority. When you prioritise learning both about yourself and your craft, you'll produce your best work and open up possibilities that you didn't previously know existed.

Our hiring process

Here's what you can expect from the hiring process 🏁

1. Application → You submit and we will review! We get A LOT of applications and we will endeavour to get through them as quickly as we can but please be patient with us!

2. 1st Interview → If selected, we'll schedule 30min to discuss your background, the role and any questions you have about Hey Digital.

3. Paid Skills Assessment → If the interview goes well, we'll send you an assessment to evaluate your practical abilities and ingenuity. Once submitted, we will reimburse you for your time!

4. 2nd Interview → You'll meet with me or another senior member of the team! We'll dig into some technicalities and learn more about one another.

5. Culture Call → Lastly, you'll meet with some other team members to make sure we are a perfect fit!

And that's it! 🥳 Now that you have all the info, give the application your best go, or share it with someone who you think would rock in this role 🤘

Excited to learn about you!
Michael

At Hey Digital, we believe in diversity, equality, and inclusion. As such, we welcome applicants from all backgrounds and experiences.

[Job offerings from Hey Digital will be exclusively communicated through an @goheydigital.com or @heydigital.teamtailor-mail.com email. Be cautious of potential scams if you encounter any other offers.]