Performance Marketing Analyst
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Hello Performance Marketers!
My name is Dominykas and I am the Performance Marketing Team Lead at Hey Digital -- We help SaaS and Tech companies scale key metrics by building out successful paid acquisition campaigns on LinkedIn, Google and other paid media channels. We’re aiming to become the number one SaaS-specific paid marketing agency in the world. Currently, we work with a wide range of VC-backed and bootstrapped SaaS companies from all over the world – helping them drive more trial signups, demo bookings, and closed-won revenue.
About the Role
We are looking to hire a motivated and strategic Performance Marketing Analyst who has experience running conversion-based campaigns for clients by building, managing, and optimizing paid advertising campaigns across a variety of platforms (including Google, LinkedIn, Meta). This role requires strong knowledge of digital marketing as you’ll be managing and optimizing campaigns in different platforms for different accounts.
📒 Requirements
We are looking for a Performance Marketing Analyst specifically with these requirements:
- Has experience managing campaigns across both paid search and paid social at a variety of budget levels and has a deep love for marketing.
- Experience within the SaaS or B2B tech verticals and an understanding of how marketing works in these industries.
- Has the ability to come up with creative and data-driven ideas to help our clients grow.
- Previously worked within an agency or a multi-product business for at least 1 year.
🦸♂️Responsibilities
- Create and launch new campaigns for Hey Digital’s clients across a variety of digital advertising platforms.
- Review the performance of campaigns, check and fix tracking across multiple channels and optimize frequently. You should always be seeking ways to improve account performance and efficiency.
- Work on weekly performance updates for the accounts you’re responsible for supporting.
- Share new ideas and experiments that you think will help drive better results for our clients.
- Communicate clearly with our design team, providing monthly performance updates required for advertising creatives and/or landing pages.
- Create real-time Google Looker Studio dashboards for new clients.
- Support in the preparation of monthly and mid-monthly reporting for each of the clients that you manage along with media plans with clear targets if the client isn’t able to give clear targets.
- Support Performance Marketing Strategists performing audits and strategies for our existing, potential, and new clients including competitor research, keyword research, existing account audits, tracking check-ups, etc.
- Prepare for and attend bi-weekly calls with Performance Marketing Strategists discussing recent client updates, strategy, and focus areas. Share your suggestions for experiment ideas and account optimizations.
- Communicate clearly and act in line with our core values - both with our clients and our internal team.
- Complete your daily set of tasks on Clickup. Inform the Performance Marketing Team Lead or Project Manager in advance if you're unable to complete what has been assigned.
- Be available inside of our Slack to keep communication in flow with our own team and reply to any client or AM questions within 5 working hours.
- Be present on the Performance Marketing Team call and All Hands on Deck call each week.
- Write a daily check-in to #checkin-performancemarketing and wrap up to the #wrapup-daily channels on Slack at the start and end of your working day.
- Record a personal wrapup video at the end of each week covering your personal wins and challenges of the week and share it in our #wrapup-weekly channel in Slack.
- Own and achieve the individual OKRs that you have been assigned.
Why work at Hey Digital?
We want to make sure that Hey Digital is the best place you've ever worked at; the job you tell all your friends and family about. This is all made possible by committing to our promises for every team member and by sticking true to our core values.
Our Promises
🗺️ Hey Digital is and will always be a remote-first company. As long as you have an internet connection, you're able to work from whatever environment that best suits you, wherever in the world!
⌚ We have core working hours from 11am - 3pm (EET). Outside of this, all our team members have the flexibility to set their own hours!
🌴 we believe that breaks/holidays are vital to you being your best self, so we got you covered with 28 days of PTO, 15 paid national holidays (wherever you live), and your birthday off every year!
💙 To supplement that, we've also made sure to build comprehensive policies for parental leave, bereavement leave, and compassionate leave.
💻Within reason and budget, we will cover or contribute to a co-working space and a budget for improving your home office after 6 months from joining our team.
🧠 We highly value continuous learning! Are you interested in a specific book, course, or event? You can let us know and we'll do our best to cover you!
Our Core Values
📣 Speak your truth. We speak up at all times and are 100% transparent with each other and our clients. We tackle any problems or challenges with open hearts and minds.
✊Take ownership. We take ownership of everything we do, whether it’s positive or negative. It is extremely OK to make mistakes and find things difficult. That is the first step to learning! So we own it.
🚀 Challenge the ordinary. We don't follow everyone else - we create our own playbooks. We're always looking for new and sometimes unconventional ways to approach our day-to-day.
✍️ Learn. Grow. Repeat. We believe that self-care and personal development always take the number one priority. When you prioritise learning both about yourself and your craft, you'll produce your best work and open up possibilities that you didn't previously know existed.
To learn more about Hey Digital and the services we provide, visit https://www.heydigital.co/
Will you be our next Performance Marketing Strategist?
Excited to meet you,
Dominykas
At Hey Digital, we believe in diversity, equality, and inclusion. We welcome applicants from all backgrounds and experiences.
[Job offerings from Hey Digital will be exclusively communicated through an @goheydigital.com email. Be cautious of potential scams if you encounter any other offers.]
- Department
- Performance Marketing
- Role
- Performance Marketing Analyst
- Remote status
- Fully Remote
Performance Marketing Analyst
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